The Air-Filled Life

When I decided that I was going to hang up my microphone thirteen years ago, I never would have dreamed that I would one day be using my training to m ... more »

HPE to Offer Variety of Educational Sessions

The Halloween and Party Expo (HPE), which will run Feb. 6-9 in New Orleans, will showcase nine hours worth of educational sessions over the course of ... more »

Retail is in the Details

Ideas to set your store windows to sellIt's been said that the eyes are the windows to the soul, and in retail the store's eyes are its windows. Good ... more »

Editor’s Letter: Halloween Scene

This is our October issue, which means that while we cover birthdays, spring holidays and balloons, you're most likely knee-deep in Halloween costumes ... more »

Love at First Sight

Use window displays to draw customers in If you want to capitalize on one of the biggest gift-giving holidays of the year, then don't forget one criti ... more »

Using Balloon Walls

Take it vertical to increase profitsMany party store retailers ask us, "How can I increase my balloon sales?"The answer is simple: Display large shape ... more »

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