Oct 21, 2020
Disguise renews partnership, gains worldwide rights to Halo and Minecraft costumes
Disguise, Inc., the Halloween costume division of toy and consumer products manufacturer, JAKKS Pacific, Inc., announced its partnership renewal with Microsoft as costume partner for both gaming brands, Halo and Minecraft. This gives Disguise worldwide rights to design, market, manufacture and distribute Halloween costumes and costume accessories for Halo for an additional 3 years and Minecraft an additional 2 years commencing in 2021.
Microsoft brands continue to be top performing licenses for Disguise. Minecraft is seeing explosive growth with new players coming into the franchise especially during “safer at home” practices with COVID, making this a huge win for Disguise in 2020. Halo continues to perform with solid sales every year due to a strong fan base and continued support from the gaming community. The release of Halo Infinite in 2021 is sure to drive big sales next Halloween.
“Fan engagement in video games continues to rise as gamers are exposed to these brands on a daily basis versus tent pole films which have struggled this year with theaters being closed. We are proud to be the sole global costume partner for these Triple-A games from Microsoft,” said Tara Hefter, executive vice president and general manager of Disguise, Inc. “Gamers expect quality, and Disguise has extensive experience in developing top quality costumes and accessories for video game brands, enriching the fantasy element of dressing up as your favorite character. The amazing characters Microsoft brings to the table and our expertise are the perfect combination for success. We look forward to further expanding both businesses domestically and internationally over the contract term.”
Owned by JAKKS Pacific, Inc., Disguise has a strong foothold in the market for licensed video game costumes both holding licenses for several large brands. Disguise’s Minecraft and Halo lines of Halloween costumes and accessories are available online, at major retailers and Halloween specialty stores now. Disguise is a trademark of Disguise, Inc.
For more information, visit www.jakks.com.