Dec 2, 2009
C.R. Gibson Partners With Carter’s

C.R. Gibson and Carter’s, America’s No. 1 children’s brand, have joined together to bring three new collections of photo, memory and gift products set to debut at select winter markets, including Atlanta AmericasMart, Dallas Gift Market, Los Angeles Market and the New York International Gift Fair.

Through the new licensing arrangement, the long-time stationery and gift manufacturer, C.R. Gibson, along with Carter’s, will market fresh memory keeping product that fulfills consumer needs and delivers on Carter’s brand promise of trusted baby products.

For the January 2010 release, C.R. Gibson will showcase three new Carter’s collections: Laguna, Meadowlark and Just Hatched, featuring a variety of memory books, photo albums, first year calendars, keepsake chests, gift bags and scrapbooks.

“We are excited about our new partnership with Carter’s,” said Sherrie McCulloch, director of infant products for C.R. Gibson. “They have outstanding brand recognition combined with a reputation for quality that inspires consumer confidence and loyalty.”

“C.R. Gibson is a strategic partner with a history of expertise in memory keeping product,” said Mary Beth Gonzalez, vice president of domestic licensing for Carter’s. “This partnership will result in real consumer benefits that parents have come to trust from our brand.”

Both C.R. Gibson and Carter’s first established their businesses over 130 years ago on a selection of children’s and baby products. Today, Carter’s sells more than 10 products for every child born in the U.S., and C.R. Gibson is the market leader in all baby books sold throughout the country and beyond.

C.R. Gibson licensed product and ordering information will be available after Dec. 14.

For more information, visit www.crgibsondealer.com or call 800-243-6004.

C.R. Gibson and Carter’s, America’s No. 1 children’s brand, have joined together to bring three new collections of photo, memory and gift products set to debut at select winter markets, including Atlanta AmericasMart, Dallas Gift Market, Los Angeles Market and the New York International Gift Fair.


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