Product Features

A Bright Future

Success is up in the airWhen it comes to the outlook for balloons in 2014, the future is up in the air and looking quite bright - literally. The heliu ... more »

What are your Top 3 selling patterns or balloons?

Our monthly column is devoted to what works and what doesn't - for our readers, from our readers"What are the current top three patterns or balloons f ... more »

Party Pride

With limited decor options, same-sex couples stay simple and stylishWith same-sex marriage legal in six states and civil unions recognized in another ... more »


Lucky 2013

Fill the air with balloons (filled with air)The helium situation might have brought some spirits down, but rest assured, balloons are still looking up ... more »

I Want That One!

Tap into higher profits by displaying inflated balloon designs.Have you ever walked into a bakery and had your taste buds tempted by the sight of fres ... more »

Graduate Studies

How to prepare for the next student rushMost teenagers want to be unique, which usually involves following the popular trends and doing something simi ... more »

Dropping In

Balloon drops can net big profits with impressive resultsMost retailers know that the quickest way to turn an ordinary event into something spectacula ... more »

Love at First Sight

Use window displays to draw customers in If you want to capitalize on one of the biggest gift-giving holidays of the year, then don't forget one criti ... more »

Using Balloon Walls

Take it vertical to increase profitsMany party store retailers ask us, "How can I increase my balloon sales?"The answer is simple: Display large shape ... more »

Cupid’s Little Helper

Become a one-stop shop for all their Valentine needsAccording to the Retail Advertising and Marketing Association, Americans spent more than $13 billi ... more »

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