5 Ways to Enhance Your In-Store Shopping Experience

Interactive displaysBeing able to test a product is something consumers cannot typically do when ordering online. The touch, taste, feel, smell aspect ... more »

Gifting Excess Inventory to Charity

We've all heard the saying "one man's trash is another man's treasure." Many of us have gone through our mother's or older sister's closets and found ... more »

Spreading Humanitarianism

How your shop can get involved in your communityYou've got a passion for the business in which you immerse yourself on a daily basis; it's why you dec ... more »

5 Ways to Get Good Attention for Your Business

Do's and don'ts of promoting your businessAs a writer that formerly covered business, entertainment and sports, at one time or another, for one of the ... more »

Logging Off

A survival guide to combat Internet lowball pricingMany retailers today worry about the effect of the Internet on their brick-and-mortar business and ... more »

Cleaning Up

If you own a business and have never read anything by Seth Godin, best-selling marketing author, blogger and founder of Squidoo.com, I highly suggest ... more »

Stories Sell Product

A recent edition of the Australian e-newsletter included an article on American retailer American Girl. I have made a note for myself that when I am n ... more »

What is your mission statement for your business?

Our monthly column is devoted to what works and what doesn't - for our readers, from our readers Tracy Bloom Schwartz Creative Parties, Ltd. Beth ... more »

Retail – It’s All About the Numbers

Make no mistake about it, the basics are still essential for a retail business to be successful. Location, product selection, pricing, creative displa ... more »

An Often-omitted Category

According to the National Retail Federation, each year the average consumer spends $2.06 on Halloween cards - that comes out to some $140 million! Whi ... more »

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