Feb 20, 2013
What do you do to create an effective clearance area?
Our monthly column is devoted to what works and what doesn’t – for our readers, from our readers
“What do you do to create an effective clearance area?”
We have two spinner racks close to our register overflowing with clearance merchandise. One is for items that are 50 percent off and the other is our $1 rack. Customers shop off these racks while we ring up their sale or are inflating their balloon orders. Our regular customers hit those racks first to save big on items they can incorporate into their party.
Good Times Inc.
We have found that we sell a lot of clearance when we make everything in the clearance $1. We also box the items by theme or design to make it easier to shop. You must also straighten the clearance section all the time – people don’t like to shop when things look messy. Signage is also very important so that it’s clear what is on clearance and how much it is.
Fantasy Clothing Co
I decorate an area with whatever I’m trying to clear out, usually as close to the front door as possible. I also give a shout out on Facebook, Yelp, Craig’s List, my website and also a sign on the sidewalk.
Jacob & Kimberly Cowger
Balloons, Etc & The Costume Emporium
Cedar Rapids, Iowa
We usually have a separate section with bright signs that say “BARGAIN BIN” or “LAST ONE.” This gets people’s attention and they’ll start looking. It’s also important to have your original price tag still on the item with a simple line through it and a new, lower price tag off to the side of it. This gets people to see just how much they’re saving and it seems like a much better deal!
Heavenly Choice Flowers Balloons & Events
I don’t like the clutter of sale areas, so I get rid of a theme as a single large sale. We now have that space available for the newest, latest trend and have turned our loss into open to buy dollars quickly. Make it look fantastic by putting it in a wonderful themed gift basket that’s at a great price.