Sep 23, 2013
Profits in Bloom
Abby Heugel, Managing Editor

A variety of spring holidays can help to boost up sales

Valentine’s Day is one of the biggest retail holidays of the year, but right on the heels of that occasion are a handful of holidays that still need to be represented. Whether it’s Mardi Gras, St. Patrick’s Day or Easter, there are a lot of events for retailers to prepare for in the early months of spring.

It can be a challenge to keep up on all the new products for each occasion, which is why Party & Paper Retailer talked with some industry experts about how you can best plan ahead to spring into sales.

Mardi Gras – March 4

PPR: What trends can we expect?

Warren Berkowitz

Forum Novelties

Mardi Gras continues to be an adult holiday with plenty of wearables. The major focus is on the bar or parade scene, and we continue to offer new and exciting wearables that combine drinking humor and novelty wearables such as beads, etc.

Kacey Curry

Creative Converting

Because Mardi Gras is deeply rooted in tradition, the colors, patterns and products will remain traditional for 2014. Look for purple, green and gold color schemes with patterns featuring fleur de lis, beads and masks.

PPR: What are the must-have items?

Dawn Kirschner

Unique

Partygoers for this holiday love to dress up. The more beads and feathers, the better! Stocking up on beads in traditional Mardi Gras colors – green, gold and purple, along with feather boas, glitter, sequins and masks are certainly must-have items for retailers.

Curry

Floor displays of tableware and party goods near other Mardi Gras decor and wearables is a great way to present the options to the shopper. If no other Mardi Gras- specific merchandise is available, use solid color basics to create a display with purple, green and yellow or gold items.

St. Patrick’s Day – March 17

PPR: What trends can we expect?

Curry

St. Patrick’s Day is a popular holiday for decor and wearables. Customers are either throwing a party or celebrating out on the town – either way, they want to set the mood with green decor, bakeware, straws and koozies and festive wearables.

Kirschner

St. Patrick’s Day continues to be all about the wearing of the green, with shades ranging from Emerald to Lime Green. In addition to the traditional shamrocks, we are seeing leprechauns making a comeback – or at least their legs and feet. They are everywhere. We are also seeing retailers pair our new lime green Decorative Dots tableware with their St. Patrick’s tableware and accessories. This changes up the tradition of just having only solid colors at parties.

PPR: What are the must-have items?

Curry

Although tableware isn’t the focus during St. Patrick’s Day shopping, keeping a small display of tableware with festive cocktail napkins is a must-have. Merchandise beverage accessories like mustache straws, drink holders and festive cups nearby.

Kirschner

From top hats, to beads, bow ties, vests, wigs, beards, and suspenders, people love to dress up for St. Patrick’s Day. People also tend to lean toward traditional shamrock decorations and everything green. Hanging shamrock decorations, cutouts, tinsel, banners and crepe streamers in addition to wearables like bow ties, beads, hats and buttons are must-have items for retailers during this holiday.

PPR: What new products will you be introducing?

Kirschner

We are kicking up our heels over our new design, St. Pat’s Jig, that incorporates not only the traditional shamrocks, but the trendy leprechaun in a fun, festive new way.

Curry

Green beer plastic cup, shamrock stickers, shamrock bunting, jeweled shamrock tattoo and a headband with a St. Patrick’s Day hat.

PPR: What display or event ideas would you suggest?

Berkowitz

We basically treat St. Patrick’s Day similar to Mardi Gras and find it to be a destination holiday with focus on parades, restaurants and clubs and continue to add on more unique novelty items and wearables, especially beads that would have been historically a Mardi Gras category that we’ve created as a St. Patrick’s Day item.

Curry

Displaying must-have wearables in numerous places in the St. Patrick’s Day section will remind customers to pick up all the beads, hats, glasses and other accessories they need to celebrate in style.

St. Patrick’s Day decor should be placed with green, white, and orange coordinating options so customers have all the must-have holiday-specific items and the choice to easily mix-and-match with affordable basics.

Easter – April 20

PPR: What trends can we expect?

Kirschner

Easter is brightening up with a more vibrant take on the traditional pastel colors. We are seeing colors like pretty purple, lime green, hot pink and sunflower yellow in lieu of traditional pastels like lavender, pastel pink and baby blue. Along with the traditional Easter Bunny, we are seeing fun chicks and decorative eggs with all types of patterning, especially dots.

Curry

Like many of the spring holidays, Easter colors will remain fairly traditional with pastel pinks, blues, purples, yellows and greens, but 2014 will feature more saturated hues of these pastels. In addition to Easter egg patterns, juvenile Easter icons and floral patterns will be trending this year.

Berkowitz

We cornered the market last year with a value-priced plush Easter Bunny mascot that wholesaled for $40. It’s complete and brought the retail down to a price level that made it affordable to almost any customer. This was an item that for years was a rental item and now can sell at a price less than most rentals. We sold out early last year and are gearing up for much more success in 2014.

PPR: What are the must-have items?

Kirschner

Items like puff decor, decorative fans, lanterns and honeycombs allow people to enhance the overall look of their parties. Keeping items like solid color decor and one-of- a-kind products like decal picks, Easter egg paper straws and treat boxes in stock adds special touches to Easter themed get-togethers.

Curry

Retailers should be well stocked in bakeware and food gifting items. Must-haves include festive cupcake wrappers, treat boxes, pails and cups, and various sizes and shapes of cello bags. Merchandise these items together and pair them with coordinating ensembles, if available, to make it easy for customers to match tableware with favor bags and treat boxes.

Tableware is also a must-have for Easter dinners and parties. Keeping a variety of patterns and styles is important to accommodate each customer’s event style-casual, bright juvenile prints for kid-friendly events and floral patterns for more formal events.


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