Jan 13, 2015
Holly Nagel

Holly Nagel Enterprises

Lake Villa, Illinois

Established in 2002 (originally under the name Twist n Shout) HNE has developed a strong corporate and private client base that continues to return year after year. Having more than 30 years in the communication and customer service fields has been successfully parlayed into building a business and a brand that connotes the highest quality in products and services that are unique, vibrant and fun. HNE focuses on balloon decor, pick-ups, deliveries and entertainment with the tagline, “Connecting people one balloon at a time!”

1. What is the best retail advice you’ve received?

Pause. Take time to deliberate is very important. Always take time to think about you’re doing, saying and most especially, committing to. This advice has served me very well and shouldn’t be confused with not being spontaneous.

2. What are your goals for the upcoming year?

Generally speaking, 2014 sees a multi-pronged approach. We are working to develop our prospects, developing new products, developing social media and newsletters to keep clients informed about our goals and activities and extending our region.

3. What are your biggest frustrations?

My biggest frustrations have to do with myself and time. I wish I had more time and didn’t need to sleep. Plus, my time management skills always need improvement. I’m so easily distracted.

4. How do you stay passionate about what you do?

When I was young I knew someone that challenged me to live the life I love. Considering myself truly blessed despite hardships, I practice thankfulness for everything. I believe I maintain my passion by listening to my heart and actively pursuing all I am interested in, including the people I want to be with. Professionally and personally, it really is all intermingled.

5. If you had $10,000 to do whatever you wanted to your store/business, what renovations would you make?

Wow! That $10,000 would definitely be used toward a new vehicle to handle our deliveries and our larger decor installations.

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