Jul 21, 2014
Getting Personal

August is our balloon issue, and although I say this every year, I have to admit that it’s truly one of my favorites. This is in part because we are including the Third Annual Balloon Brag book in which we showcase creative balloon submissions from you, our talented readers, both in the issue and online via PartyPaper.com and Facebook.

The thing I like most about my job is just that – the interaction with our readers and seeing the information we share each month put into action. Without that verbal, visual and virtual feedback I feel like I’m talking to a wall, so your contributions – big or small – are always greatly appreciated.

I’m sure that as retailers you can relate, as without your customers talking to you every day, where would you be?

That’s why feedback – positive and negative – is the most valuable tool that you have and that you should embrace. Sometimes it’s not what you want to hear, but what you need to hear. Honest feedback is not designed to make you feel better, but rather designed to make you – and your business – better.

And that doesn’t just mean feedback from clients, although that’s obviously of utmost importance, but also feedback from staff. These workers can be an untapped resource for criticism, contributions and creativity.

What are they hearing from customers out on the floor? Do they have new ideas for displays? Are there things they think they would like to try out that they’ve seen done in a store somewhere else?

But even more important than what other people think is what you think of your work. If you don’t have confidence and pride in what you sell, how can you expect others to want to buy in?

So whether it’s publishing or partyware, balloons or baskets, make sure that you sell not only the goods, but also yourself. After all, it’s the people that make the difference … and a few cool balloons seal the deal.

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