Sep 28, 2010
Do you like cupcakes?

You know what I’m talking about; the nostalgic little baked goods created in countless numbers of flavors just for you in a perfectly portioned size (and hopefully with sprinkles.)

Yes, cupcakes are simply mini-cakes, yet their popularity has been sweeping the nation like, well, hotcakes. According to a prediction from Mintel, a Chicago-based market-research firm, cupcakes will be the fastest-growing part of the baked-goods industry between 2008 and 2013.

And in tough economic times, affordable, small luxuries – especially sweets – tend to do well. In fact, cupcakes are appearing on all kinds of party products and have become one of the biggest (little) themes today. While cupcake supplies themselves are a must for most stores, this nostalgic icon is now making its presence known on balloons, paperware, cards and everything in between.

Because this is our birthday issue, the feature takes a look at ways retailers can whet the appetite of shoppers by offering a variety of cupcake-themed birthday products for all ages. The adaptability of this theme allows for it to be easily cross-merchandised over a variety of occasions, meaning more versatility and less back stock for you.

Finally, we take a look at how Over the Hill doesn’t have to mean going over budget for shoppers and how an important milestone like retirement is an important milestone for sales.

So I hope you take a little time to indulge in this issue, created just for you in a perfectly portioned size. Sorry though, no sprinkles.

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