Oct 6, 2020

Inside the Industry: September 2020

In each issue, we feature information on the industry by compiling feedback from retailers in the industry.

In a recent survey, Party & Halloween Retailer readers were asked questions regarding several topics related to milestone celebrations, merchandising, balloon services and products and more. Those surveyed indicated that COVID-19 has impacted business and have noticed graduations, milestone birthdays and balloons have been a driving interest with shoppers. Additionally, certain themes appeared relevant: birthdays, graduation, decades, gender reveals, baby showers balloons, as well as Mitzvah and quinceañera celebrations.