Feb 4, 2016
Halloween Swank
Sam Ujvary

Modern Halloween decor can be as affordable as it is vogue

Every fall, more than 157 million Americans – according to the National Retail Federation – embrace the change in weather and celebrate good old All Hallows Eve in some manner. Whether it’s with costumes and candy, posh pumpkins or spooky spider webs, Halloween generates sales in the billions each year. For those with a penchant for fall festivities who find themselves somewhere between trick-or-treating and transforming their home into a full-blown haunted house, knowing where to look for lifestyle-appropriate yet affordable decor can be tricky.

Many companies that feature your favorite ghosts, ghouls and goblins are simultaneously offering chic options for today’s millenials and beyond who have their own homes to decorate. “Chic Halloween does very well for us,” said Tamra Bryant, Vice President of Product & Merchandising for Creative Co-Op. “More and more customers are looking for holiday items that are not country in feel and not a novelty piece.” This means saying goodbye to showcasing orange plastic pumpkins and Styrofoam headstones in the traditional front-of-the-yard manner, and saying hello to decorations that haven’t been done before.

Fun and functional seem to be on trend here, but in a different way than ever before. “Many of our black and white pieces have been great sellers for Halloween and have more of a chic feel than the more traditional black, orange and purple decor items,” said Bryant. The company has done extremely well with its unique items – think wood silhouette cutouts, small dishes for entertaining and vintage looking door signs.

Alchemy of England is familiar with chic as staple sellers. For more than 20 years, its giftware and decor items have been what sets it apart from the competition. “Because our products are made in England and other parts of Europe, we are able to utilize some of the oldest manufacturing techniques, some of which are unique to Alchemy,” said Joy Ramage, CEO of Alchemy of England.

For retailers looking to stock shelves with all things chic Halloween, these companies have some sound advice. “I’d advise them to try different looks,” said Bryant. They have found that, especially in Halloween, tastes vary a great deal.

Ramage suggests creating an idea of how the pieces would cohesively look in a shopper’s home. “I think the best shops are the ones that create the atmosphere in the store, rather than just having racks of products stacked on shelves,” she said.

We’ve scoured websites and questioned consumers to compile a list of chic Halloween decor. Some favorites include: skulls; tall candles in vintage holders, candelabras and glasses; triangle bunting and glitter pumpkins; apothecary jars, bottles and book labels; and candy and candles – everywhere. So, for retailers looking to incorporate elegant, modern and otherwise chic Halloween products into the mix, take these tips into account, sprinkle in some popular products, and add in a dash of personality to create the perfect Halloween brew for your shop.

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