Dec 28, 2010
Any day can be a party day
With a little creativity, a handful of decorations and a fun theme, any day can be a party day. Offer your customers both fun and inspiration with these creative, in-store ideas:
Family Fun Nights
Consumers love the idea of gathering family members together for special “Family Fun Nights.” They can host them whenever they like – once a week, twice a month, even spur of the moment. All they have to do is turn the “family room” into a “party room” and create a festive atmosphere with all the trimmings.
Capitalize on this easy party idea and get your customers on board by hosting your own Family Fun Night (or series of nights) in a special section of your store. Here are some ideas to get you – and your customers – started.
Themes and promotions
Hand out invitations to customers with the day and time of your Family Fun Night – say Wednesday at 7p.m. Choose a theme for family night, such as “Make a Craft Night,” “Play a Game Night,” “Read a Book Night” or “Create a Snack Night,” and then create invitations and/or fliers using store supplies.
Decorate the invitations with theme-related stickers and then add coupons or a list of tips as an extra incentive for customers to attend. Promote the themed night throughout the store and have associates stick a flier into customers’ bags at checkout.
Decorations and activities
Depending on the theme, decorate the display area with banners, balloons and other embellishments from the store to catch customers’ attention and to encourage them to make their own family room festive. Add signs to match the activity, such as “Let’s Make a T-Shirt!” “Who Will Be the Big Winner?” “What’s Next for Harry Potter?” or “Welcome to Cupcake City!” Then, set up some interactive activities to demo the theme and show customers how to create their own Family Fun Night at home. Here are some examples:
When Family Fun Night is over, encourage customers to create a “memory” of the fun. This could be a scrapbook page, a photo inside with a decorated frame or even a party favor, such as craft materials, a new book, game pieces, dice or deck of cards and pirate booty. And let everyone take a balloon with the words, “Family Fun Night!” written in permanent marker, to get the party started at home!
Any Excuse for a Party
Help your customers find an excuse to party every day. Set up a special “Every Day’s a Holiday” center that showcases ideas for celebrating big and little occasions.
Check the Internet or a copy of “Chase’s Calendar of Events” for a list of special events, such as “Fruitcake Toss Day” on Jan. 4, “Elvis Presley’s Birthday” on Jan. 8 or “National Dress Up Your Pet Day” on Jan. 14. Set out a new sign every day (or every week) announcing the “holiday,” then display products from the store to match. For example:
And for upcoming Valentine’s Day, supply your customers with some ideas for homemade valentines and let them make-and-take a romantic card. They’ll soon be making dozens of valentines using such products as heart-theme paper, stickers, candy hearts, ribbon and other craft and decorating items – all from your store!
Just use your imagination to come up with creative ways to celebrate special days, and set up an enticing display for customers to see and enjoy.
Party by Product
If there’s a particular product or part of the store you’d like to feature, such as your birthday party section, craft section, or costume section, choose a related theme and set up the party products you want to showcase.
For example, if you want to draw attention to birthday party goods, choose a theme, such as Baby’s First Birthday, then stage a mini-birthday party with plates, cups, favors, treats and activities to match. Change the theme every week to feature different products in your store.